McDonalds close to Olympic sponsorship deal through 2020
It has been revealed that McDonald’s is close to extending its sponsorship of the Olympics until 2020 in a £65 million deal.
Gerhard Heiberg, the chairman of the International Olympic Committee (IOC) Marketing Commission, hopes to seal the eight-year deal with the fast food giant during the Winter Youth Olympic Games which are due to start in Innsbruck on Friday January 13.
“The situation is positive and I don’t see any obstacle,” Heiberg told Reuters.
“We are very close.”
McDonald’s current agreement with the IOC comes to an end after London 2012 and the new deal would extend their involvement in the Olympics which stretches back to Montreal in 1976.
It would cover Sochi 2014, Rio 2016 and Pyeongchang 2018 plus 2020, for which Baku, Doha, Istanbul, Madrid, Rome and Tokyo are bidding.
McDonald’s are supporting the volunteer programme for London 2012 by helping train the Games Makers, as they will be known, and have announced plans for four outlets on the Olympic Park during the Games, including the biggest in the world.
The 3,000 square-metre (32,000 square-foot) two-story building in the Olympic Park will have 1,500 seats.
McDonald’s plans to serve 1.75 million meals during the 29 day period of the Olympics and Paralympics.
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