Icon help deliver 12th Arab Games

Luke Jarman, Icon’s Country Manager for Qatar commented; “In addition to all the event look materials and wayfinding at the competition venues, we also provided a programme of city dressing as well as Games branding at the associated hotels, international airports and the Athletes’ Village. Some of the biggest challenges that our team has faced, especially at some of the more remote venues, are the strong winds and driving sand. To overcome this we have used higher grade materials and carefully planned our install schedule to account for the unexpected.”

Icon’s team of five project managers and five designers was embedded in the Games’ organising department and handled all scoping, budgets, artwork adaptation, and installation.

In the lead up to the event, Icon brought in over 30 additional specialist staff, including Project Managers, fixers and designers to ensure that each of the sites was completed on time and to the highest standard.

Venues being dressed by Icon include Qatar’s main arena, the Khalifa Stadium which hosts the athletics; the Aspire Dome, the world’s largest indoor sports facility of its kind; the Khalifa Tennis and Squash centre, which has hosted ATP World Tour events and the three football stadiums, two of which will be renovated in the years to come for the FIFA World Cup 2022.